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The next morning, Caitlin recalled: "We woke up to about 1000 messages from our friends saying you need to look at Twitter because the first three trending topics were the dress, blue and black [and] white and gold." At the very peak of its hysteria, the post was receiving a staggering 840,000 views per minute according to Tumblr's director of data, Tom Christ

Wearing brown shoes with a black suit, black belt, black watch, and black tie is an excellent way to instantly destroy anyones faith in your sense of fashion

This post received hundreds of comments mentioning smaller independent brands and established fashion labels

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